KUPANG - UCBMEDIA - University Citra Bangsa (Laughter)UCB) re-presenting industrial practitioners to share science directly with students. This time, Business Department & Parish University Citra Bangsa Held a Sharing Section called "Business Transformation and Innovation Hotel Services at the Parish Business Era" with Regional Director of Operations Archipego International.
Events taken place on Thursday, July 9th, 2026 at the College Hall. UCB It's attended by GM Aston Hotel, GM NEO Hotel, GM Harper Hotel followed by students from the Department of Business & Parish and lecturer representatives. With the source of Father Dr. I Gede Arya Pending Aryr, MSI, MTRI Par, CHA., CHIA is the Regional Director of Operations in Archipego International.
As one of the largest network hotels in Southeast Asia with over 200 properties, Archipego International brings an important insight of how the hospitality industry adapts after pandemic. In his exposure, Regional Director of Operations Archipego International emphasized three major points of current hotel business transformation:
One. Guest-based Service Innovation
Hotels no longer just sell rooms. "It was you who sought experience. From digital checkpoints, personalization of services, to storytelling about local NTT culture.
2. Operational and Digital efficiency
The use of technologies like PMS, channel managers, and analytics data becomes the key to pressing charges and increasing the opulancy. "Business decisions are now data-based, not feelings," in effect.
3. Character and Working SDM Enhancement
He's taking students. UCB to hone the softskill: attitude, communication, and solving problems. "We need a young NTT that has character, honesty, sincerity, and service. It's the lead capital in the hospitality industry."
The discussion session is going on interactive. The active student asks about career opportunities, strategy against the OTA competition, how to build hotel brands in new destinations like the NTT.
Vice-Chancellor II Mr. Joseph Liem is presenting an appreciation for this collaboration. "Sharing this session is a bridge between campus and industry. We want to graduate UCB Not only do we understand the theory, but also ready to face a real challenge in the field and become the leader of the tourism industry, "the tour. Through these activities, UCB His commitment to continue to present industrial-based learning. It is expected that students can take inspiration and prepare to become innovative, competitive tourism H.R., and be able to bring progress to the NTT.
Events taken place on Thursday, July 9th, 2026 at the College Hall. UCB It's attended by GM Aston Hotel, GM NEO Hotel, GM Harper Hotel followed by students from the Department of Business & Parish and lecturer representatives. With the source of Father Dr. I Gede Arya Pending Aryr, MSI, MTRI Par, CHA., CHIA is the Regional Director of Operations in Archipego International.
As one of the largest network hotels in Southeast Asia with over 200 properties, Archipego International brings an important insight of how the hospitality industry adapts after pandemic. In his exposure, Regional Director of Operations Archipego International emphasized three major points of current hotel business transformation:
One. Guest-based Service Innovation
Hotels no longer just sell rooms. "It was you who sought experience. From digital checkpoints, personalization of services, to storytelling about local NTT culture.
2. Operational and Digital efficiency
The use of technologies like PMS, channel managers, and analytics data becomes the key to pressing charges and increasing the opulancy. "Business decisions are now data-based, not feelings," in effect.
3. Character and Working SDM Enhancement
He's taking students. UCB to hone the softskill: attitude, communication, and solving problems. "We need a young NTT that has character, honesty, sincerity, and service. It's the lead capital in the hospitality industry."
The discussion session is going on interactive. The active student asks about career opportunities, strategy against the OTA competition, how to build hotel brands in new destinations like the NTT.
Vice-Chancellor II Mr. Joseph Liem is presenting an appreciation for this collaboration. "Sharing this session is a bridge between campus and industry. We want to graduate UCB Not only do we understand the theory, but also ready to face a real challenge in the field and become the leader of the tourism industry, "the tour. Through these activities, UCB His commitment to continue to present industrial-based learning. It is expected that students can take inspiration and prepare to become innovative, competitive tourism H.R., and be able to bring progress to the NTT.
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